Bene: Innovative medical communication

Bene: Innovative medical
communication

Bene: Innovative medical
communication

Revolutionizing the healthcare ecosystem with a mobile app to facilitate first-level communication between patients and doctors.
  • Role

    UX/UI Designer

  • Industry

    Health care

  • Duration

    1 month

Logo Bene
Logo Bene
Logo Bene

Introduction

The workload of general practitioners has reached a critical point, with each doctor handling a staggering number of up to 1800 patients. The primary mode of communication, often a phone call, significantly contributes to this workload. In fact, one in two people contact their primary care physician, even for simple tasks like scheduling an appointment.

The challenge

My proposal is to develop an app for healthcare assistance that will not only streamline communication between doctors and patients but also significantly reduce the workload and administrative burden on general practitioners, providing them with a much-needed sense of relief and optimism.

Role

For this personal project, I closely collaborated with a key stakeholder, organized and conducted the field research, synthesized the insights, developed the design system, carried out a branding study, and later composed the prototype of the MVP.

Metodology

The project was approached using the design thinking methodology, combining qualitative and quantitative tools to derive insights for convergence. The project spanned five weeks and was divided into sprints of 10 days each, following these phases:

  1. Research

  2. Concept

  3. Prototyping and validation

The project was approached using the design thinking methodology, combining qualitative and quantitative tools to derive insights for convergence. The project spanned five weeks and was divided into sprints of 10 days each, following these phases:

  1. Research

  2. Concept

  3. Prototyping and validation

The project was approached using the design thinking methodology, combining qualitative and quantitative tools to derive insights for convergence. The project spanned five weeks and was divided into sprints of 10 days each, following these phases:

  1. Research

  2. Concept

  3. Prototyping and validation

Week 1

Week 2

Week 3

Week 4

Week 5

Brief

Benchmark

Digital Observation

Benchmark

Survey

Research report

Prototyping

Validation

Pitch

Reseach plan

Interview

Insights

Week 1

Week 2

Week 3

Week 4

Week 5

Brief

Benchmark

Digital Observation

Benchmark

Survey

Research report

Prototyping

Validation

Pitch

Reseach plan

Interview

Insights

Week 1

Week 2

Week 3

Week 4

Week 5

Brief

Benchmark

Digital Observation

Benchmark

Survey

Research report

Prototyping

Validation

Pitch

Reseach plan

Interview

Insights

Research Goals

 To best understand the actual problems faced by the main actors in this system, I narrowed the research to two key elements:
  • The mode of contacting one's doctor;
  • The motivation behind a patient contacting their doctor.

 To best understand the actual problems faced by the main actors in this system, I narrowed the research to two key elements:

  • The mode of contacting one's doctor

  • The motivation behind a patient contacting their doctor;

 To best understand the actual problems faced by the main actors in this system, I narrowed the research to two key elements:

  • The mode of contacting one's doctor

  • The motivation behind a patient contacting their doctor;

Ask the experts

The first step in the process involved consulting with experts in the healthcare field. Their insights and feedback were invaluable in shaping the design and functionality of the app. Additionally, I had the opportunity to observe a typical day in the life of a general practitioner, which provided further insights into the challenges they face and the potential benefits of our app.

The discovery

People seek more information about their conditions because they need reassurance. Many patients turn to their primary care physician in emergencies, driven by an emotional impulse. This behavior often stems from confusion and an instinctive need to seek a familiar source of comfort and guidance. Transferring diagnostic elements received from specialist visits to the general practitioner is frustrating because there is only sometimes adequate knowledge to transfer all received elements.

  • Illuminating the care, with information

    People seek more information about their conditions because they need reassurance.

  • In times of crisis, the heart seeks what is familiar

    Many patients turn to their primary care physician in emergencies driven by an emotional impulse an instinctive need to seek a familiar source of comfort and guidance

  • The challenge isn't getting a diagnosis but understanding it

    Transferring diagnostic elements received from specialist visits to the general practitioner is frustratingbecause there is only sometime adequate knowledge.

The life of a patient

"I call, I call, and it's always busy. Doctors' offices, patients in line, patients bickering over the line, and when I go to the office, it's always crowded. For what reason? I always wait so long for a 3-minute visit."

I have so many devices at my disposal to get my health data, and I could also get my sister's information if she grants me access. What? Then I can't manage prescriptions, I skip pill times, and I don't even know how many conditions I have and don't know what they are or involve.

"I call, I call, and it's always busy. Doctors' offices, patients in line, patients bickering over the line, and when I go to the office, always crowded. For what reason? I always wait so long for a 3-minute visit."

I have so many devices at my disposal to get my health data, and I could also get my sister's information if she grants me access. What? Then I can't manage prescriptions, I skip pill times, and I don't even know how many conditions I have and don't know what they are or involve.

UVP

I outlined the differentiation in the app market using the Unique Value Proposition Canvas mapping user needs and the core product features.

"The app that simplifies first-level communication with one's primary care physician".

I outlined the differentiation in the app market using the Unique Value Proposition Canvas.

"The app that simplifies first-level communication with one's primary care physician".

I outlined the differentiation in the app market using the Unique Value Proposition Canvas.

"The app that simplifies first-level communication with one's primary care physician".

The service

The vision is to create a well-designed app that simplifies first-level communication with one's primary care physician. What sets us apart and should pique your interest is our use of Google AMIE, an advanced AI prototype based on a large language model (LLM) and optimized for reasoning and diagnostic conversations. This cutting-edge technology promises to revolutionize healthcare communication, sparking excitement and intrigue.

The Journey

Imagine the convenience and empowerment of having just left a specialist visit when you receive a notification from Bene's app.

Upon entering Bene's home screen after a specialist visit, you are greeted with a summary of appointments, health data collected from your devices, and personalized lifestyle advice.

By clicking, you can photograph and send the prescription received from the specialist.

Bene informs the primary care physician and allows you to obtain a prescription in just a few simple steps.

Additionally, you can see that the doctor can be notified and take action within the chat by sending messages.

Finally, you can consult your prescription and medication history, as well as advice, notes, and information for each condition, giving you the power to manage your healthcare more effectively.

Link al prototipo

Next steps

So now, what are the next steps?

  • Diverse Applications: The creation of a management portal from which physicians will be able to manage all communication and care of their patients;

  • Introducing Wearables: While it will be possible to introduce new wearables and devices that will allow new data to be integrated into the application.

So now, what are the next steps?

  • Diverse Applications: The creation of a management portal from which physicians will be able to manage all communication and care of their patients;

  • Introducing Wearables: While it will be possible to introduce new wearables and devices that will allow new data to be integrated into the application.

So now, what are the next steps?

  • Diverse Applications: The creation of a management portal from which physicians will be able to manage all communication and care of their patients;

  • Introducing Wearables: While it will be possible to introduce new wearables and devices that will allow new data to be integrated into the application.

Outcomes

Working in the healthcare environment has been challenging. I have had to confront many people and deal with intimate and sensitive discourses. In some cases, getting users to argue their experiences precisely has been challenging because of the confidentiality of the events. Many challenges await this field, and the introduction of AI is a critical factor in cutting-edge medical practice.

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