Tackling the challenge of disruptive solutions to plant more trees, we provide an immersive experience that combines technology and nature.
Role
UX/UI Designer
Industry
Sustainability
Duration
1 months
Client: Treedom
Outcome
In the current context of growing environmental awareness and global sustainability commitments, We developed a disruptive solution to improve user engagement and conversion by introducing a new real-world experience associated with the act of digital planting.
The challenge
Treedom is a leading reforestation platform with the ambitious goal of planting 10 million trees by 2025. Unfortunately, gifting a tree has lost value in recent years, affecting the platform as well.
Role and Methodology
Facilitating research with brainstorming session, I collaborated to design the new features of the Treedom app, applying and consistently integrating new components in the design system.
To address this challenge, we adopted a multidisciplinary approach, including in-depth research, design thinking using the double diamond methodology.
Research Goals
We defined macro areas of investigation to understand the motivations and emotions driving people's environmental commitment. What feelings and motivations lead users to engage with an app?
Specifically, which elements related to nature and cross-cultural encounters generate positive or negative memories during app usage?
Deep in the Benchmark
To comprehensively address the challenge of engaging users in a novel way,
we conducted an extensive series of comparative benchmarks and sought inspiration beyond the ordinary. We delved deeply into understanding the term "disruptive", its etymology and previous applications considered as such.
The discovery
Through a series of interviews with target users, the following insights emerged:
Perception of digital contributions
Users tend to perceive digital ecological actions as less effective and impactful than real-world actions in the field.
The key is fun
Despite the apparent lack of utility, individuals are willing to use apps and platforms that offer fun and engaging experiences.
Natural escapism
People seek isolation and relax in nature because in green surroundings, far from the cities, they experience a completely opposite condition to everyday life.
The scenario
Lorenzo, a content designer, constantly seeks inspiration and novelty. He loves technology and is always the first to discover the latest apps, finding creative solutions to simplify his days. Lorenzo grapples with the effects of an overly connected lifestyle: dependence, stress, and resulting creative blocks that hinder his work. His remedy? Moments of relaxation, isolation, and disconnection from the digital world, which he increasingly seeks.
The vision
Treedhome is an innovative dome inside which user can have an immersive experience through spatial sounds, integrated fragrances and LED walls that play live videos and sounds of nature chosen by the users.
Roaming
Dome will move periodically between various Italian squares and fairs to spread Treedom's mission.
Interactive
The user can customize the experience through his device with the section Make your forest sound.
Sustainable
Dome will be built with materials that absorb carbon dioxide, helping to improve the air on our planet.
The Prototype
The Dome Experience:
The central feature of Treedhome is the dome, an innovative and sustainable structure. Within this dome, users can immerse themselves in nature.
The dome is a portal to the natural world, providing a unique and immersive experience that is impossible in traditional reforestation platforms.
LED walls lining the dome project high-definition videos, bringing scenes and sounds from Treedom's forests to life.
This innovative and immersive sensory experience authentically connects users with distant natural environments, evoking a sense of wonder and gratitude that is truly unique and captivating.
Make Your Forest Play:
To extend the experience beyond the dome, Treedhome developed the "Make Your Forest Play" function. This feature allows users to listen to nature sounds from the forests where they've planted trees, creating a personalized and relaxing environment in their homes. Users can bring the Treedhome experience home by listening to nature sounds from the forests where they've planted trees.
Through an intuitive and customizable interface, users can create their own natural symphony, recreating the relaxing and rejuvenating atmosphere of the Treedhome dome within the comfort of their homes.
This extends the Treedhome experience beyond the dome and empowers users to actively participate in and contribute to the reforestation mission, fostering a sense of personal connection and involvement.
Next steps
Preparing for the Advent of 3D Visors: Considering emerging technologies, such as 3D visors, could further enhance the immersive experience.
Integrated Cultural Aspects: Recognizing the importance of cultural diversity and inclusion, Treedhome integrates local elements into the experience.
Diverse Applications: Treedhome could find applications in corporate environments, similarly, could promote patient well-being and stress relief in healthcare settings, improving recovery rates and patient satisfaction.
Conclusion
Treedhome represents a significant innovation in environmental awareness and global reforestation promotion. By providing a unique and engaging way for individuals to connect with nature, it has the potential to significantly increase public interest and participation in reforestation efforts, leading to a substantial increase in the number of trees planted.
Thanks to my teamates: Riccardo Lipparini, Lucia Abate, Bruno Lorenzon & Gaia Lavinotti.
