Tackling the challenge of disruptive solutions to plant more trees, we provide an immersive experience.
Role
UX/UI Designer
Industry
Sustainability
Duration
1 months
Client: Treedom
Outcome
A new touchpoint and sounds feature to engage new users.
A new touchpoint and sounds feature to engage new users.
A new touchpoint and sounds feature to engage new users.
The challenge
Treedom is a leading reforestation platform with the ambitious goal of planting 10 million trees by 2025. Unfortunately, gifting a tree has lost value in recent years, affecting the platform as well. The goal is design a disruptive solution to improve user engagement and conversion.
Treedom is a leading reforestation platform with the ambitious goal of planting 10 million trees by 2025. Unfortunately, gifting a tree has lost value in recent years, affecting the platform as well. The goal is design a disruptive solution to improve user engagement and conversion.
Treedom is a leading reforestation platform with the ambitious goal of planting 10 million trees by 2025. Unfortunately, gifting a tree has lost value in recent years, affecting the platform as well. The goal is design a disruptive solution to improve user engagement and conversion.
Role and Methodology
Facilitating research with brainstorming session, I collaborated to design the new features of the Treedom app, applying and consistently integrating new components in the design system.
Facilitating research with brainstorming session, I collaborated to design the new features of the Treedom app, applying and consistently integrating new components in the design system.
Facilitating research with brainstorming session, I collaborated to design the new features of the Treedom app, applying and consistently integrating new components in the design system.
To address this challenge, we adopted a multidisciplinary approach, including in-depth research, design thinking using the double diamond methodology.
To address this challenge, we adopted a multidisciplinary approach, including in-depth research, design thinking using the double diamond methodology.
To address this challenge, we adopted a multidisciplinary approach, including in-depth research, design thinking using the double diamond methodology.
Week 1
Week 2
Week 3
Week 4
Week 5
Brief
Benchmark
Digital Observation
Benchmark
Survey
Insights
Prototyping
Pitch
Reseach plan
Digital Observation
Research report
Wireframe
Interviste
Week 1
Week 2
Week 3
Week 4
Week 5
Brief
Benchmark
Digital Observation
Benchmark
Survey
Insights
Prototyping
Pitch
Reseach plan
Digital Observation
Research report
Wireframe
Interviste
Research Goals
We defined macro areas of investigation to understand the motivations and emotions driving people's environmental commitment. What feelings and motivations lead users to engage with an app?
Specifically, which elements related to nature and cross-cultural encounters generate positive or negative memories during app usage?
We defined macro areas of investigation to understand the motivations and emotions driving people's environmental commitment. What feelings and motivations lead users to engage with an app?
Specifically, which elements related to nature and cross-cultural encounters generate positive or negative memories during app usage?
We defined macro areas of investigation to understand the motivations and emotions driving people's environmental commitment. What feelings and motivations lead users to engage with an app?
Specifically, which elements related to nature and cross-cultural encounters generate positive or negative memories during app usage?
Deep in the Benchmark
To comprehensively address the challenge of engaging users in a novel way, we conducted an extensive series of comparative and inspirational benchmarks. We delved deeply into understanding the term "disruptive", its etymology and previous applications considered as such.
To comprehensively address the challenge of engaging users in a novel way, we conducted an extensive series of comparative and inspirational benchmarks. We delved deeply into understanding the term "disruptive", its etymology and previous applications considered as such.
To comprehensively address the challenge of engaging users in a novel way, we conducted an extensive series of comparative and inspirational benchmarks. We delved deeply into understanding the term "disruptive", its etymology and previous applications considered as such.
The discovery
We conducted semi-structured interviews with 9 targeted users, allowing to gather behaviour patterns and insights the will guide our design.
We conducted semi-structured interviews with 9 targeted users, allowing to gather behaviour patterns and insights the will guide our design.
We conducted semi-structured interviews with 9 targeted users, allowing to gather behaviour patterns and insights the will guide our design.
Personas
Lorenzo, a content designer, constantly seeks inspiration and novelty. He loves technology and is always the first to discover the latest apps, finding creative solutions to simplify his days.
Lorenzo grapples with the effects of an overly connected lifestyle: dependence, stress, and resulting creative blocks that hinder his work.
His remedy? Moments of relaxation, isolation, and disconnection from the digital world, which he increasingly seeks.
Lorenzo, a content designer, constantly seeks inspiration and novelty. He loves technology and is always the first to discover the latest apps, finding creative solutions to simplify his days.
Lorenzo grapples with the effects of an overly connected lifestyle: dependence, stress, and resulting creative blocks that hinder his work.
His remedy? Moments of relaxation, isolation, and disconnection from the digital world, which he increasingly seeks.
Lorenzo, a content designer, constantly seeks inspiration and novelty. He loves technology and is always the first to discover the latest apps, finding creative solutions to simplify his days.
Lorenzo grapples with the effects of an overly connected lifestyle: dependence, stress, and resulting creative blocks that hinder his work.
His remedy? Moments of relaxation, isolation, and disconnection from the digital world, which he increasingly seeks.
The vision
Treedhome is an innovative dome inside which user can have an immersive experience through spatial sounds, integrated fragrances and LED walls that play live videos and sounds of nature chosen by the users.
Treedhome is an innovative dome inside which user can have an immersive experience through spatial sounds, integrated fragrances and LED walls that play live videos and sounds of nature chosen by the users.
Treedhome is an innovative dome inside which user can have an immersive experience through spatial sounds, integrated fragrances and LED walls that play live videos and sounds of nature chosen by the users.
Roaming
Dome will move periodically between various Italian squares and fairs to spread Treedom's mission.
Interactive
The user can customize the experience through his device with the section Make your forest sound.
The user can customize the experience through his device with the section Make your forest sound.
The user can customize the experience through his device with the section Make your forest sound.
Sustainable
Dome will be built with materials that absorb carbon dioxide, helping to improve the air on our planet.
Dome will be built with materials that absorb carbon dioxide, helping to improve the air on our planet.
Dome will be built with materials that absorb carbon dioxide, helping to improve the air on our planet.
FASI
Prima
DURANTE
Dopo
SCOPERTA DELL’AZIENDA
PRIMO APPROCCIO ALL’APP
SCOPERTA E UTILIZZO DELLO SPAZIO FISICO
PRIMO
ACQUISTO
UTILIZZO APP A CASA
BISOGNI
trovare ispirazione e intrattenimento
ottenere le info
per l’acquisto
intrattenimento
all’interno dell’app
maggiore personalizzazione
all’interno dell’app
necessità di isolarsi e trovare
pace dai ritmi della vita quotidiana
AZIONI
Matteo si trova in giro per Torino
Vede in lontananza un edificio dalla forma particolare ricoperta di panelli solari e una folla di persone attorno
Matteo si avvicina alla cupola e vede uno schermo con un contatore Co2
Scopre che per interagire con la cupola deve scaricare l’app.
Scopre che la sua presenza sta diminuendo la CO2 (schermo esterno)
Viene introdotto alla cupola con una notifica che porta a una pagina di spiegazione della cupola, pannelli solari e come usarla
Entra e viene investito da un odore fresco di natura
Siccome è la prima volta che utilizza l’app, viene introdotto alle funzioni dello spazio con una versione di prova
Inizia a modulare tra i suoni disponibili e a creare il suo spazio rilassante
Guarda i video della foresta live (Si gode l’esperienza immersiva)
Finisce l’esperienza, viene invitato ad adottare/abbonarsi per sbloccare i suoni anche a casa sua
Decide di abbonarsi e consiglia l’esperienza della cupola ai suoi amici
Dopo qualche giorno inizia a sfruttare la funzionalità dell’app app per ricreare l’ambiente immersivo a casa
FLOW
SCHERMO CUPOLA
NOTIFICA APP
PAGINA BENVENUTO
cUPOLA
FAI SUONARE LA TUA FORESTA NELLA CUPOLA
PRIMO ACQUISTO
CTA ALL’USCITA DELLA CUPOLA
FAI SUONARE LA TUA FORESTA
TOUCHPOINT
SPAZIO FISICO
APP DI TREEDOM
SPAZIO FISICO
APP DI TREEDOM + SPAZIO FISICO
SPAZIO FISICO
APP DI TREEDOM
FASI
Prima
DURANTE
Dopo
SCOPERTA DELL’AZIENDA
PRIMO APPROCCIO ALL’APP
SCOPERTA E UTILIZZO DELLO SPAZIO FISICO
PRIMO
ACQUISTO
UTILIZZO APP A CASA
BISOGNI
trovare ispirazione e intrattenimento
ottenere le info
per l’acquisto
intrattenimento
all’interno dell’app
maggiore personalizzazione
all’interno dell’app
necessità di isolarsi e trovare
pace dai ritmi della vita quotidiana
AZIONI
Matteo si trova in giro per Torino
Vede in lontananza un edificio dalla forma particolare ricoperta di panelli solari e una folla di persone attorno
Matteo si avvicina alla cupola e vede uno schermo con un contatore Co2
Scopre che per interagire con la cupola deve scaricare l’app.
Scopre che la sua presenza sta diminuendo la CO2 (schermo esterno)
Viene introdotto alla cupola con una notifica che porta a una pagina di spiegazione della cupola, pannelli solari e come usarla
Entra e viene investito da un odore fresco di natura
Siccome è la prima volta che utilizza l’app, viene introdotto alle funzioni dello spazio con una versione di prova
Inizia a modulare tra i suoni disponibili e a creare il suo spazio rilassante
Guarda i video della foresta live (Si gode l’esperienza immersiva)
Finisce l’esperienza, viene invitato ad adottare/abbonarsi per sbloccare i suoni anche a casa sua
Decide di abbonarsi e consiglia l’esperienza della cupola ai suoi amici
Dopo qualche giorno inizia a sfruttare la funzionalità dell’app app per ricreare l’ambiente immersivo a casa
FLOW
SCHERMO CUPOLA
NOTIFICA APP
PAGINA BENVENUTO
cUPOLA
FAI SUONARE LA TUA FORESTA NELLA CUPOLA
PRIMO ACQUISTO
CTA ALL’USCITA DELLA CUPOLA
FAI SUONARE LA TUA FORESTA
TOUCHPOINT
SPAZIO FISICO
APP DI TREEDOM
SPAZIO FISICO
APP DI TREEDOM + SPAZIO FISICO
SPAZIO FISICO
APP DI TREEDOM
FASI
Prima
DURANTE
Dopo
SCOPERTA DELL’AZIENDA
PRIMO APPROCCIO ALL’APP
SCOPERTA E UTILIZZO DELLO SPAZIO FISICO
PRIMO
ACQUISTO
UTILIZZO APP A CASA
BISOGNI
trovare ispirazione e intrattenimento
ottenere le info
per l’acquisto
intrattenimento
all’interno dell’app
maggiore personalizzazione
all’interno dell’app
necessità di isolarsi e trovare
pace dai ritmi della vita quotidiana
AZIONI
Matteo si trova in giro per Torino
Vede in lontananza un edificio dalla forma particolare ricoperta di panelli solari e una folla di persone attorno
Matteo si avvicina alla cupola e vede uno schermo con un contatore Co2
Scopre che per interagire con la cupola deve scaricare l’app.
Scopre che la sua presenza sta diminuendo la CO2 (schermo esterno)
Viene introdotto alla cupola con una notifica che porta a una pagina di spiegazione della cupola, pannelli solari e come usarla
Entra e viene investito da un odore fresco di natura
Siccome è la prima volta che utilizza l’app, viene introdotto alle funzioni dello spazio con una versione di prova
Inizia a modulare tra i suoni disponibili e a creare il suo spazio rilassante
Guarda i video della foresta live (Si gode l’esperienza immersiva)
Finisce l’esperienza, viene invitato ad adottare/abbonarsi per sbloccare i suoni anche a casa sua
Decide di abbonarsi e consiglia l’esperienza della cupola ai suoi amici
Dopo qualche giorno inizia a sfruttare la funzionalità dell’app app per ricreare l’ambiente immersivo a casa
FLOW
SCHERMO CUPOLA
NOTIFICA APP
PAGINA BENVENUTO
cUPOLA
FAI SUONARE LA TUA FORESTA NELLA CUPOLA
PRIMO ACQUISTO
CTA ALL’USCITA DELLA CUPOLA
FAI SUONARE LA TUA FORESTA
TOUCHPOINT
SPAZIO FISICO
APP DI TREEDOM
SPAZIO FISICO
APP DI TREEDOM + SPAZIO FISICO
SPAZIO FISICO
APP DI TREEDOM
The Prototype
The Dome Experience:
The central feature of Treedhome is the dome, an innovative and sustainable structure. Within this dome, users can immerse themselves in nature.
The Dome Experience:
The central feature of Treedhome is the dome, an innovative and sustainable structure. Within this dome, users can immerse themselves in nature.
The Dome Experience:
The central feature of Treedhome is the dome, an innovative and sustainable structure. Within this dome, users can immerse themselves in nature.
This innovative and immersive sensory experience authentically connects users with distant natural environments, evoking a sense of wonder and gratitude that is truly unique and captivating.
This innovative and immersive sensory experience authentically connects users with distant natural environments, evoking a sense of wonder and gratitude that is truly unique and captivating.
This innovative and immersive sensory experience authentically connects users with distant natural environments, evoking a sense of wonder and gratitude that is truly unique and captivating.
Make Your Forest Play:
To extend the experience beyond the dome, Treedhome developed the "Make Your Forest Play" function. This feature allows users to listen to nature sounds from the forests where they've planted trees, creating a personalized and relaxing environment in their homes. Users can bring the Treedhome experience home by listening to nature sounds from the forests where they've planted trees.
Make Your Forest Play:
To extend the experience beyond the dome, Treedhome developed the "Make Your Forest Play" function. This feature allows users to listen to nature sounds from the forests where they've planted trees, creating a personalized and relaxing environment in their homes. Users can bring the Treedhome experience home by listening to nature sounds from the forests where they've planted trees.
Make Your Forest Play:
To extend the experience beyond the dome, Treedhome developed the "Make Your Forest Play" function. This feature allows users to listen to nature sounds from the forests where they've planted trees, creating a personalized and relaxing environment in their homes. Users can bring the Treedhome experience home by listening to nature sounds from the forests where they've planted trees.
Through an intuitive and customizable interface, users can create their own natural symphony, recreating the relaxing and rejuvenating atmosphere of the Treedhome dome within the comfort of their homes.
Through an intuitive and customizable interface, users can create their own natural symphony, recreating the relaxing and rejuvenating atmosphere of the Treedhome dome within the comfort of their homes.
Through an intuitive and customizable interface, users can create their own natural symphony, recreating the relaxing and rejuvenating atmosphere of the Treedhome dome within the comfort of their homes.
This extends the Treedhome experience beyond the dome and empowers users to actively participate in and contribute to the reforestation mission, fostering a sense of personal connection and involvement.
Next steps
Preparing for the Advent of 3D Visors: Considering emerging technologies, such as 3D visors, could further enhance the immersive experience.
Integrated Cultural Aspects: Recognizing the importance of cultural diversity and inclusion, Treedhome integrates local elements into the experience.
Diverse Applications: Treedhome could find applications in corporate environments, similarly, could promote patient well-being and stress relief in healthcare settings, improving recovery rates and patient satisfaction.
Conclusion
Treedhome represents a significant innovation in environmental awareness and global reforestation promotion. By providing a unique and engaging way for individuals to connect with nature, it has the potential to significantly increase public interest and participation in reforestation efforts, leading to a substantial increase in the number of trees planted.
Thanks to my teamates: Riccardo Lipparini, Lucia Abate, Bruno Lorenzon & Gaia Lavinotti.
